FILE PHOTO: A Ford all-electric F-150 Lightning truck prototype is seen at the Rouge Electric Vehicle Center in Dearborn, Michigan, U.S. September 16, 2021 REUTERS/Rebecca Cook
DETROIT (Reuters) - Ford Motor Co sees a robust market for electric trucks and vans by 2030, but it is facing some early pushback from commercial customers that are a key audience for the automaker's new F-150 Lightning and E-Transit, a top executive said on Thursday.
The Lightning pickup and E-Transit van "are targeted at real people doing real work," said Ted Cannis, chief executive of Ford Pro, at the Reuters Events Automotive Summit.
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