Opinion: A Facebook rebrand could be a huge risk


There was a hint of a rebrand four months ago when Chief Executive Officer Mark Zuckerberg told The Verge in July that Facebook would shift from being seen as a social media company 'to being a metaverse company'. — Relaxnews

Facebook Inc may be preparing a fresh coat of paint for itself. A report in technology news site The Verge, citing a source with direct knowledge, says that the company is planning to change its name next week to reflect its new focus on building the metaverse — a new digital network for connecting to others through augmented reality and virtual reality, whose future success is by no means a given.

Facebook has not commented on the story, but if it’s true, it would be the kind of pivot that public relations managers dream about, deflecting attention away from a series of damning exposes about human harm caused on the social media network. Rebranding after a series of missteps or bad press can be a Hail Mary attempt to change public perceptions.

Subscribe or renew your subscriptions to win prizes worth up to RM68,000!

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Evolution of smartphone damage: From drips to drops
Are you tracking your health with a device? Here's what could happen with the data
US judge rejects SEC bid to sanction Elon Musk
What's really happening when you agree to a website's terms of service
Samsung ordered to pay $118 million for infringing Netlist patents
Sirius XM found liable in New York lawsuit over subscription cancellations
US Supreme Court tosses case involving securities fraud suit against Facebook
Amazon doubles down on AI startup Anthropic with another $4 billion
Factbox-Who are bankrupt Northvolt's creditors?
UK should use new powers to probe Apple-Google mobile browser duopoly, report says

Others Also Read