(Reuters) - As millions of gamers peel themselves away from TVs at home, analysts say Electronic Arts Inc should look to build a metaverse around its popular titles that can help the "FIFA 22" creator produce interactive experiences to keep players engaged.
Metaverse, a buzzword in the tech industry after Facebook renamed the company Meta, is a shared virtual world where people in the form of avatars can interact with others, enjoy concerts by Ariana Grande, digitally purchase custom Vans sneakers and snack on Chipotle burritos.