In October, Brian Jung, a 24-year-old YouTube creator, posted his first video analysing Shiba Inu, a canine-themed digital token, which was soaring in value.
At first, Jung explained to his viewers, he’d been “a hater” of so called “memecoins”, favouring instead “fundamentally strong cryptocurrencies, with real backing and utility”. But even if the whole thing started as a joke, he explained, there was no denying Shiba Inu’s prowess. It was up more than 460% in the past month.
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