Analysis-Microsoft faces challenge cleaning up Activision Blizzard’s culture


FILE PHOTO The Activision booth is shown at the E3 2017 Electronic Entertainment Expo in Los Angeles California U.S. June 13 2017.  REUTERS Mike BlakeFile Photo

FILE PHOTO: The Activision booth is shown at the E3 2017 Electronic Entertainment Expo in Los Angeles, California, U.S. June 13, 2017. REUTERS/ Mike Blake/File Photo

(Reuters) - The success of Microsoft’s biggest deal ever rides on rehabilitating Activision Blizzard’s culture, Microsoft CEO Satya Nadella declared after announcing the $69 billion transaction.

Accomplishing that will require Microsoft to deviate from its usual hands-off approach on acquisitions to tackle what amounts to a “clean up” job of fixing the famed maker of the “Call of Duty” games franchise, which faces multiple accusations of sexual harassment and misconduct, analysts and management experts say.

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