In Europe and many other jurisdictions, companies are legally bound to make this data anonymous, often doing so by removing telltale details like names or phone numbers. — Photo by camilo jimenez on Unsplash
PARIS: Privacy measures that are meant to preserve the anonymity of smartphone users are no longer suitable for the digital age, a study suggested on Tuesday.
Vast quantities of data are scooped up from smartphone apps by firms looking to develop products, conduct research or target consumers with adverts.
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