FILE PHOTO: A banner to celebrate the IPO of online fashion house Farfetch is displayed on the facade of the of the New York Stock Exchange (NYSE) in New York, U.S., September 21, 2018. REUTERS/Brendan McDermid
PARIS (Reuters) - London-based online luxury fashion retailer Farfetch said on Friday it plans to purchase U.S.-based beauty retailer Violet Grey, marking its expansion into the cosmetics business with an eye to reaching younger consumers.
The move was announced as high-end labels from fashion to cosmetics double down on efforts to cater to rising generations of luxury consumers that are often more interested in experiences than accumulating goods and products.
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