Analysis-Despite client shift to 'multicloud', Amazon notches up sunny sales

FILE PHOTO: Attendees at Amazon.com Inc annual cloud computing conference walk past the Amazon Web Services logo in Las Vegas, Nevada, U.S., November 30, 2017. REUTERS/Salvador Rodriguez/File Photo

(Reuters) - Amazon.com Inc has racked up four straight quarters of cloud computing sales growth, a streak analysts are calling impressive and easing concerns that a customer shift toward multiple cloud vendors would hurt its leading market share.

Warnings from industry regulators https://www.reuters.com/world/the-great-reboot/bank-regulators-tech-giants-are-now-too-big-fail-2021-08-20 of the need to cut risk as well as some high-profile cloud outages have increasingly pushed some corporate tech teams to adopt an approach called multicloud. Diversification can also offer better prices and backup options.