Nike sues shopping platform for selling NFTs with its branding.


Digital art or knockoff: brands strike back at parties selling NFTs using their likeness, bringing into question artistic license. — AFP

As digital objects in the form of NFTs have exploded in popularity and value over the past year, so too have the legal headaches and complications.

Nike became the latest company to file a lawsuit over the issue on Thursday – suing shopping platform StockX for creating and marketing NFTs with its logo and branding.

It follows a lawsuit last month by French luxury brand Hermes against artist Mason Rothschild, who has auctioned 100 "MetaBirkins" – a digital "homage" to the label's famous Birkin bag – some fetching tens of thousands of dollars.

Get 30% off with our ads free Premium Plan!

Monthly Plan

RM13.90/month
RM9.73 only

Billed as RM9.73 for the 1st month then RM13.90 thereafters.

Annual Plan

RM12.33/month
RM8.63/month

Billed as RM103.60 for the 1st year then RM148 thereafters.

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Japan's antitrust watchdog to find Google violated law in search case, Nikkei reports
Is tech industry already on cusp of artificial intelligence slowdown?
What does watching all those videos do to kids' brains?
How the Swedish Dungeons & Dragons inspired 'Helldivers 2'
'The Mind Twisting Quadroids' review: Help needed conquering the galaxy
Albania bans TikTok for a year after killing of teenager
As TikTok runs out of options in the US, this billionaire has a plan to save it
Google offers to loosen search deals in US antitrust case remedy
Is Bluesky the new Twitter for teachers in the US?
'Metaphor: ReFantazio', 'Dragon Age', 'Astro Bot' and an indie wave lead the top video games of 2024

Others Also Read