When reporting the company’s financial results, Facebook revealed that it had lost users for the first time in its history. The Californian giant has lost one million daily active users in three months. Its business model is increasingly being eaten away by newer social networks and Gen Z’s flight to these platforms.
Never since its creation has Facebook lost users from one quarter to another. This is now a reality for the social network belonging to the freshly rebranded Meta group. As a direct result of this downward trend, the group’s share price has fallen by 22% on Wall Street.