Fashion designer Tadashi Shoji says e-commerce saved his brand during pandemic


FILE PHOTO: Designer Tadashi Shoji speaks during an interview before the showing of his collection during New York Fashion Week in New York City, U.S., February 7, 2019. REUTERS/Mike Segar

(Reuters) - After closing all his stores, veteran fashion designer Tadashi Shoji said he has been able to keep his business afloat during the COVID-19 pandemic thanks to the success of e-commerce and custom sales.

The Los Angeles, California-based brand released its digital runway show online on Saturday during New York Fashion Week.

Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

   

Next In Tech News

What to know about Elon Musk’s contracts with the US federal government
What is DOGE? Houston experts say Trump's new 'department' is not actually a department
Netflix down for thousands of users in United States, Downdetector says
From a US$1mil DoorDash scam to a massive crypto heist, Gen Z linked to sophisticated online crimes
Uncle: US teen had met man responsible for her death playing games online
T-Mobile hacked in massive Chinese breach of telecom networks, WSJ reports
In El Salvador, crypto investors cheer Trump-powered Bitcoin rally
Major Trump Media shareholder sells nearly entire stake
Musk's political ascendancy stirs hopes of redemption for X banks
Apple deletes US-funded RFE/RL news app from Russian App Store, news outlet says

Others Also Read