FILE PHOTO: The logo of Universal Music Group (UMG) is seen at a building in Zurich, Switzerland July 20, 2021. REUTERS/Arnd Wiegmann
(Reuters) - Universal Music Group has struck a partnership with NFT platform Curio to develop non-fungible token (NFT) collections for its record labels and artists, the companies said on Thursday.
The deal is a major move into a potentially new revenue stream by the world's largest music company, which, like its rivals, depends heavily on streaming music for its financial survival.
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