LOS ANGELES: When hip-hop group Brockhampton takes the stage at Coachella this week, audiences streaming the festival at home on YouTube will be able to watch the concert and buy a commemorative T-shirt at the same time.
During the performance, viewers will be able to click on a link on their phones or scan the QR code on their television screens to purchase Brockhampton shirts through Coachella's store — without leaving the livestreamed concert on YouTube.
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