How Coachella’s gamification and augmented reality is like a real life video game


The festival also tapped into Fortnite, the video game that is playing music from the artists performing at Coachella on its radio feature and is also allowing players to customise their avatars with special costumes. — The Press-Enterprise/TNS

ANAHEIM: Going to festivals comes with a set of expectations. Attendees typically undergo a series of tasks such as securing a place to stay for the weekend, getting through tedious traffic, navigating a festival map, and staying hydrated and well-fed for energy and stamina. Those tasks are part of the experience for fans attending the Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio, but they have more in common with an open world video game than attendees may realise.

This year while major musical acts such as Harry Styles, Billie Eilish and The Weeknd perform for the hundreds of thousands of people expected to attend, the festival will be experimenting with augmented reality and gamification. Gamification refers to gameplay being applied to activities outside of the game space and can be used as a strategy to increase engagement among participants.

Subscribe or renew your subscriptions to win prizes worth up to RM68,000!

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

AR

   

Next In Tech News

Factbox-Who are bankrupt Northvolt's creditors?
UK regulator will consider probing Apple's, Google's mobile browsers
EU regulators scrap probe into Apple's e-book rules after complaint was withdrawn
Hyundai recalls over 145,000 electrified US vehicles on loss of drive power
'World of Warcraft' still going strong as it celebrates 20 years
Northvolt CEO steps down, saying group needs up to $1.2 billion
Bitcoin at record highs, sets sights on $100,000
Ukraine urges gamers not to enter Chernobyl exclusion zone
Kioxia's market value set at $4.9 billion in IPO
Apple readies more conversational Siri in bid to catch up in AI

Others Also Read