As individuals, we have limited ability to stop the prying. But we can take a few steps to reclaim small but significant chunks of privacy and send a signal to companies that we don’t like what they’re up to. — Cyber attack photo created by 8photo - www.freepik.com
So much of our sensitive personal data is being tracked and sold that trying to protect our privacy can seem like a pointless exercise.
We can disable the location tracking on phone apps only to find new apps stalking us the next time we check. We can turn off personalised advertising and still get bombarded by marketers that ignore our wishes. We can be fooled by language that’s designed to protect companies’ access to data rather than our privacy.
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