Ad group WPP raises outlook on booming digital demand


FILE PHOTO The corporate logo of WPP is seen in this picture from 2018 obtained July 12 2019. WPPHandout via REUTERS

FILE PHOTO: The corporate logo of WPP is seen in this picture from 2018, obtained July 12, 2019. WPP/Handout via REUTERS

LONDON (Reuters) -WPP, the world's largest advertising group, raised its full-year net sales outlook on Wednesday after strong demand for digital media, ecommerce and data services helped it to beat forecasts for first-quarter trading.

The group said its main net sales metric - like-for-like revenue less pass-through costs - jumped by 9.5% in the first quarter. Net sales rose by 12.1% in 2021.

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