Ad group WPP raises outlook on booming digital demand


FILE PHOTO: The corporate logo of WPP is seen in this picture from 2018, obtained July 12, 2019. WPP/Handout via REUTERS

LONDON (Reuters) -WPP, the world's largest advertising group, raised its full-year net sales outlook on Wednesday after strong demand for digital media, ecommerce and data services helped it to beat forecasts for first-quarter trading.

The group said its main net sales metric - like-for-like revenue less pass-through costs - jumped by 9.5% in the first quarter. Net sales rose by 12.1% in 2021.

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