Snap pushes into augmented reality shopping, unveils flying camera


An augmented reality shopping experience is shown on the Snapchat app in this undated handout image provided by Snap Inc. Snap Inc./Handout via REUTERS

(Reuters) -Snap Inc will roll out new features to make it easier for brands to create augmented reality shopping experiences on its Snapchat app as well as a flying camera, the company said on Thursday at its annual presentation to showcase new technology.

The Santa Monica, California-based company announced the pocket-sized camera called Pixy, which can fly a few feet above its owner to take photos and videos before landing in the palm of the hand, in a renewed push to grow its hardware business. Pixy will cost $230 and will be sold in the United States and France, Snap said.

Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

   

Next In Tech News

Hacker gets into woman’s email, changes every password, tries to make purchases
Foxconn says Oct revenue +8.59% y/y, Q4 outlook good
Want to help a friend find love? Give a PowerPoint presentation
Can an Apple�Watch get AFib patients off bloodthinners?
South Korea fines Meta about $15 million over collection of user data
Ehailing service Bolt says it’s launching in Malaysia soon, already licensed by Apad
French IT firm Atos agrees to sell Worldgrid unit to Alten
Opinion: These Apple researchers just showed that AI bots can’t think, and possibly never will
Nintendo cuts annual profit forecast 10% as Switch sales slow
You may have blocked someone on X but now they can see your public posts anyway

Others Also Read