An augmented reality shopping experience is shown on the Snapchat app in this undated handout image provided by Snap Inc. Snap Inc./Handout via REUTERS
(Reuters) -Snap Inc will roll out new features to make it easier for brands to create augmented reality shopping experiences on its Snapchat app as well as a flying camera, the company said on Thursday at its annual presentation to showcase new technology.
The Santa Monica, California-based company announced the pocket-sized camera called Pixy, which can fly a few feet above its owner to take photos and videos before landing in the palm of the hand, in a renewed push to grow its hardware business. Pixy will cost $230 and will be sold in the United States and France, Snap said.
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