Mark Cuban, Pitbull, Paris Hilton's media firm fund animation app immi in NFT push

FILE PHOTO: Entrepreneur Mark Cuban speaks on a panel during the SXSW (South by Southwest) conference and festivals in Austin, Texas, U.S. March 14, 2022. REUTERS/Montinique Monroe

(Reuters) - Animation app immi launched in Apple's App Store on Wednesday after securing investments from billionaire Mark Cuban, singer Pitbull and Paris Hilton's 11:11 Media, the latest in a spate of celebrity investments in companies focused on the metaverse and non-fungible tokens.

The app, which creates animations that can be used on social media or in the metaverse, will allow select owners of the popular Bored Ape Yacht Club and My Pet Hooligan NFTs to animate these characters.