‘Like family’: Japan’s virtual YouTubers make millions from fans


Iizuka, a virtual YouTuber who voices and animates a character called Yume Kotobuki, posing before a livestream at a studio in Tokyo. Virtual YouTubers have transformed a niche Japanese subculture into a thriving industry where top accounts can rake in more than a million dollars a year. — AFP

TOKYO: Mayu Iizuka sheds her soft-spoken personality and starts cackling, screaming and waving wildly in a makeshift studio in Tokyo as her avatar appears on a livestream before hundreds of fans.

Virtual YouTubers like Iizuka, who voices and animates a character called Yume Kotobuki, have transformed a niche Japanese subculture into a thriving industry where top accounts can rake in more than a million dollars a year.

Get 30% off with our ads free Premium Plan!

Monthly Plan

RM13.90/month
RM9.73 only

Billed as RM9.73 for the 1st month then RM13.90 thereafters.

Annual Plan

RM12.33/month
RM8.63/month

Billed as RM103.60 for the 1st year then RM148 thereafters.

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Polish e-commerce Allegro's unit sues Alphabet for $568 million
Elon Musk's X lifts price for premium-plus tier to pay creators
US crypto industry eyes possible day-one Trump executive orders
Britannica didn’t just survive. It’s an AI company now
'Who's next?': Misinformation and online threats after US CEO slaying
What is (or was) 'perks culture’?
South Korean team develops ‘Iron Man’ robot that helps paraplegics walk
TikTok's rise from fun app to US security concern
Musk, president? Trump says 'not happening'
Jeff Bezos says most people should take more risks. Here’s the science that proves he’s right

Others Also Read