An online publishing company backed by gaming and social media giant Tencent Holdings has launched a “digital collectibles” platform, becoming the latest Chinese firm to embrace non-fungible tokens (NFTs) even though the cryptocurrencies required to purchase them are banned in China.
COL Digital Publishing Group, in which Tencent owns a 10% stake, said it launched a platform called “the Fifth Prism”, with the first batch of digital collectibles – 500 free copies of a copper badge based on the app’s logo – taken within two minutes of their release on Monday.