Alibaba Group Holding Ltd will replace Lazada Group chief executive officer Chun Li with the head of its Thailand business and one-time business assistant to Alibaba CEO Daniel Zhang, according to people familiar with the matter.
James Dong, 42, will take the reins of Lazada, Alibaba’s South-East Asian arm, while Li will serve as adviser to Lazada Group chairman Jiang Fan and remain on Lazada’s board of directors, the people said, asking not to be identified talking about a private matter.
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