Documents and videos are the most engaging formats on LinkedIn. — AFP Relaxnews
What’s the best way to successfully capture your audience’s attention on LinkedIn? If you’re looking to boost your presence on the professional social network, it seems that you should focus on certain kinds of posts, according to a study analysing the most successful formats on the platform.
As on Instagram, some posts attract more clicks than others on LinkedIn. So suggests research from Socialinsider and Cloud Campaign, who joined forces to analyse 141,474 LinkedIn posts from 1,126 company pages between January 2021 and April 2022 to study the top performers.
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