FILE PHOTO: Ferrari Roma is unveiled during its first world presentation in Rome, Italy, November 14, 2019. REUTERS/Guglielmo Mangiapane
MILAN (Reuters) - Nine months after taking the top job, Ferrari CEO Benedetto Vigna will be expected this week to explain how the carmaker will preserve its cachet - and top tier prices - in a future of electrified cars.
The Italian luxury sports carmaker is set to unveil its much awaited business plan on Thursday, heading into the new era of cleaner, silent and electric mobility.
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