Alyssa McKay used to work part-time at a frozen yogurt store in Portland, Oregon, making minimum wage to cover her college tuition. Now the 22-year-old earns more than US$100,000 (RM440,450) a year on the short-video platform TikTok.
Brands like Coach, Netflix and Amazon Prime Video pay up to reach her nine million followers, mostly teenage and pre-teen girls who wouldn’t dream of visiting Facebook.
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