Elon Musk’s tweets echo tactics used to great effect by Donald Trump


Musk and Trump’s shared approach to online communication and mercurial personalities invite obvious comparison, with the similarities coming into even sharper relief as the Tesla Inc chief and world’s richest person has swerved into politics and cast his first vote for a Republican. — AFP

Using repetition, deflection and schoolyard taunts, Elon Musk can move markets, confound, distract and offend with a single tweet – heavily evoking the tactics of former US President Donald Trump.

Their shared approach to online communication and mercurial personalities invite obvious comparison, with the similarities coming into even sharper relief as the Tesla Inc chief and world’s richest person has swerved into politics and cast his first vote for a Republican.

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