MUMBAI: When monsoon rains sweep into Mumbai each year, residents of India's financial hub find their social media feeds awash with flood memes – from Venetian gondolas plying the city’s deluged streets to office workers commuting on inflatable dinghies.
This year, a research institute hopes social media can play a more practical role – asking residents to tweet details about floods in their neighbourhoods and using the data to issue geographically specific flood alerts in real-time.
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