Apple offers adventure watch, satellite SOS iPhone – and steady prices


The new iPhone 14 (pic) will start at US$799 (from RM4,199 in Malaysia) and the iPhone 14 Plus at US$899 (from RM4,699) and be available for preorder locally starting Sept 16. The iPhone 14 Pro will cost US$999 (from RM5,299) and the iPhone 14 Pro Max US$1,099 (from RM5,799) and be available locally on Sept 23, with preorders also starting from Sept 16. — Reuters

Apple Inc on Sept 7 avoided price hikes of its best-selling iPhones during its biggest product launch of the year, focusing on safety upgrades rather than flashy new technical specs with the exception of a new adventure-focused watch.

The iPhone maker leaned into safety technologies like the ability to detect a car accident and summon a rescue from a remote mountaintop to add allure to its devices. Apple positioned itself as the brand to allow users to pursue excitement and adventure – with a safety net.

Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

GlobalFoundries forecasts upbeat Q4 results on strong demand from smartphone makers
Emerson sharpens automation focus with offer for rest of AspenTech in $15 billion deal
Data analytics firm Palantir jumps as AI boom powers software adoption
Tax fraud investigators search Netflix offices in Paris and Amsterdam, says source
Singapore's Keppel to buy Japanese AI-ready data centre
Tesla increases wages for staff at German gigafactory by 4%
Apple explores push into smart glasses with ‘Atlas’ user study
Japan's Kioxia sees flash memory demand almost tripling by 2028
Hacker gets into woman’s email, changes every password, tries to make purchases
Foxconn says Oct revenue +8.59% y/y, Q4 outlook good

Others Also Read