A guest holds the new iPhone 14 at an Apple event at their headquarters in Cupertino, California, U.S. September 7, 2022. REUTERS/Carlos Barria
(Reuters) - Apple Inc on Wednesday launched its latest iPhone series with an improved camera and satellite messaging for emergencies, while also unveiling a rugged watch targeting sports enthusiasts.
The iPhone 14 models, starting at $799, will test Apple's ability to wring dollars from its relatively affluent customer base, whose spending has so far held steady in the face of an economic slowdown.
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