FILE PHOTO: The Roblox logo is displayed on a banner, to celebrate the company's IPO, on the front facade of the New York Stock Exchange (NYSE) in New York, U.S., March 10, 2021. REUTERS/Brendan McDermid/File Photo
(Reuters) - Online gaming firm Roblox Corp said on Friday it plans to launch 3D advertising on its platform next year, as it strives to diversify its revenue stream beyond in-game purchases.
It will test ads with developers and a handful of advertisers by the end of this year, Roblox said at its annual developers conference.
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