Roblox said it’s also getting a boost from a machine translation tool in the Russian language, which saw playtime increase 3.6% among those who used it compared with those who didn’t. — Photo by Oberon Copeland @veryinformed.com on Unsplash
Roblox Corp’s popularity in Russia is increasing even as almost every other publicly traded gaming company has retreated from the country after its invasion of Ukraine.
At Roblox’s developer conference on Sept 9, chief executive officer Dave Baszucki said Russia sees more than two million active Roblox users a day. Russians are among Roblox’s largest consumer base after the US, Brazil and the Philippines. The US has more than 11 million daily active users.
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