Facebook parent Meta Platforms Inc will soon ask some users for more direct feedback on what they like to see in their feed – and what they don’t – as part of a broader effort to compete with TikTok and show people posts from users they don’t follow.
Users will soon see “show more” and “show less” buttons on posts that appear in their feed, giving them a more direct way to tell the company what they’re interested in. Facebook will use that feedback to temporarily alter the kinds of content people see as it works to improve “discovery” across the company’s apps and surface new posts and videos to people from others they don’t already follow.