A Chinese food influencer has drawn millions of fans with his synthetic creations showing how China’s food industry cuts corners to lower costs, but critics say he is scaring people and tarnishing the whole sector.
Xin Jifei from Liaoning in northeastern China has 8.3 million Douyin followers of his videos that show how food manufacturers use additives and synthetic materials to boost profits and cut costs while lowering quality, Jiupai News reported.
Already a subscriber? Log in.
Get 30% off with our ads free Premium Plan!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!