ASMR refers to a soothing feeling running across the scalp and extending down to the spine. Various sounds and actions trigger this response and 'ASMRtists' on YouTube and TikTok present them through hushed tones, taps or clicks and gentle personal attention – a mock facial massage, hair brushing or makeup. — Image by Freepik
People swear that by listening to the soft noises and whispers, tensions release and they fall asleep.
But does autonomous sensory meridian response, known as ASMR and increasingly popular on YouTube and TikTok, really help people sleep?
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