For seven years, Horace Dediu has been thinking about one idea almost every day. A longtime handset industry analyst and avid Apple follower, Dediu, 54, also popularised the term “micromobility” to describe a growing array of small, non-car electric vehicles. His obsession is at the intersection of all those interests: Dediu is convinced that Apple Inc should make an ebike, or something like it.
“I fundamentally believe there’s no better product for Apple in mobility than micromobility,” Dediu says. “It is so Apple, so Jobs-ian that it just smacks you in the face...Steve would have been all over this.”