Britain's ASOS to overhaul business model after profit slump


FILE PHOTO A keyboard and a shopping cart are seen in front of a displayed ASOS logo in this illustration picture taken October 13 2020. REUTERSDado RuvicIllustration

FILE PHOTO: A keyboard and a shopping cart are seen in front of a displayed ASOS logo in this illustration picture taken October 13, 2020. REUTERS/Dado Ruvic/Illustration

LONDON (Reuters) -ASOS, the one-time British poster child for the shift to online fashion retailing, will overhaul its business model after the economic crunch and a string of operational problems hammered its profits.

New CEO José Antonio Ramos Calamonte said that while ASOS's core business in the UK remained strong, returns from its international operations, particularly from the United States, were unsatisfactory and needed to be addressed.

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