Douyin’s 600 million daily active users will be able to link their accounts to Jinri Toutiao and shop within the popular news aggregation app. Douyin has been ramping up efforts to sell goods and services as it seeks to further monetise its massive user base. — SCMP
Short video app Douyin, the Chinese version of TikTok, is accelerating its e-commerce push and venturing into movie ticketing as owner ByteDance doubles down on efforts to turn its massive user base into a steady stream of revenue.
The Beijing-based company is looking to leverage the combined user base of its two biggest apps. Its flagship short video app, with 600 million daily active users in China, has launched a special shopping channel on Jinri Toutiao, ByteDance’s news aggregation app. It allows consumers to link their Douyin account and shop or watch product videos within the news app.
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