Short video app Douyin, the Chinese version of TikTok, is accelerating its e-commerce push and venturing into movie ticketing as owner ByteDance doubles down on efforts to turn its massive user base into a steady stream of revenue.
The Beijing-based company is looking to leverage the combined user base of its two biggest apps. Its flagship short video app, with 600 million daily active users in China, has launched a special shopping channel on Jinri Toutiao, ByteDance’s news aggregation app. It allows consumers to link their Douyin account and shop or watch product videos within the news app.