Streaming platforms (especially Netflix) are gaining ground in Southeast Asia

Korean dramas are the most streamed premium video category in Southeast Asia. — Photography globalmoments/Getty Images/AFP Relaxnews

Southeast Asia is a highly coveted market for local streaming platforms, as well as for international giants such as Netflix or Disney+, who see a pool of potential subscribers. In this part of the world, the video streaming sector is a long way from reaching maturity. However, a new report reveals that premium online video viewership was up 6% quarter on quarter.

According to The Southeast Asia Online Video Consumer Insights and Analytics report, from Media Partners Asia, viewership increased by 6% between Q2 and Q3 2022 in Southeast Asia. The region saw 2.5 million net new subscribers, taking total subscriptions to 43.5 million.