Retailers on track for record Cyber Monday -Adobe Analytics


FILE PHOTO: A fast-moving conveyor moves packages to delivery trucks during operations on Cyber Monday at Amazon's fulfillment center in Robbinsville, New Jersey, U.S., November 29, 2021. REUTERS/Mike Segar

(Reuters) -Spending on Cyber Monday, the biggest U.S. online shopping day, may hit a record $11.6 billion according to one preliminary estimate, as discounts on everything from pajamas to AirPods tempt shoppers to click "buy" despite the strain on household budgets from high inflation.

The estimate from Adobe Analytics predicts an increase of up to 8.5% from a year earlier. Much of the increase could be put down to inflation, which rose 7.7% in October, the lowest since January.

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