A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. REUTERS/Suzanne Plunkett
LONDON (Reuters) - Online fashion retailer ASOS said operational changes would help deliver a 300 million pound benefit to its current financial year, giving the group a much-needed lift after sales fell over Christmas.
José Antonio Ramos Calamonte, ASOS's chief executive who took over last year, wants to overhaul the company's business model and win back its 20-something fashion-conscious customers after profits dived following the end of pandemic restrictions and due to a string of operational problems.
