FILE PHOTO: SpaceX, Twitter and Tesla CEO Elon Musk looks on as he attends a roundtable during the 6th edition of the "Choose France" Summit at the Chateau de Versailles, outside Paris, France on May 15, 2023. Ludovic Marin/Pool via REUTERS/File Photo
(Reuters) - With Elon Musk outlining plans for Tesla Inc to use traditional advertising for the first time, viewers might see the electric-vehicle maker's Model Y crossover or upcoming Cybertruck pickup - maybe even the billionaire CEO himself - on TV or online.
Musk revealed those plans on Tuesday at the company's annual meeting, an about-face for the celebrity executive who recently acquired social media platform Twitter. He has for years eschewed advertising in favor of seeking to capitalize on his star power and customer enthusiasm for Tesla's vehicles.
