Will you be replaced by your AI clone? Maybe one day, but not quite yet


Avatars could well be the next big thing in the AI space, with a variety of industries eyeing them to boost productivity, cut costs and streamline operations including training, customer support, sales and communications. — Image by Freepik

Every business has that employee it couldn’t stand to lose. The outstanding one. The one you joke about cloning.

Well, the joke might one day be on us as the artificial intelligence boom gathers speed.

And digital clones – avatars by another name – present a world of business, economic, scientific and artistic opportunities, even as they also raise a host of ethical questions.

To see just how far the technology has already progressed, Bloomberg Television anchor Tom Mackenzie cloned himself. Then he had a chat with his AI-powered twin, call him Avatar Tom.

Mackenzie’s digital twin, created by London-based synthetic media platform Synthesia and using ChatGPT to generate its responses, is animated by algorithms able to mimic his appearance, behaviour and voice.

Avatars could well be the next big thing in the AI space, with a variety of industries eyeing them to boost productivity, cut costs and streamline operations including training, customer support, sales and communications.

Investors have taken notice, with VC money pouring into what’s predicted to become a US$527bil (RM2.41 trillion) industry by the end of the decade.

Synthesia is among the leaders, having raised US$50mil (RM228.87mil) and developed “human” avatars for over 15,000 companies, including McDonald’s Corp, Accenture Plc and the UK’s National Health Service.

Avatars can create greater efficiencies within an organisation and be used to replace documents and PowerPoint presentations with more engaging videos, said a spokeswoman at Synthesia.

At a cost of about US$1,000 (RM4,577) per custom-made avatar, the London-based company even created a synthetic David Beckham, a copy of the former football star able to speak nine languages.

Google-backed Runway and Deep Voodoo, popular for its special effects in a Kendrick Lamar music video, are also producing AI-powered human avatars.

There is potentially a dark side, given the speed of technological advance and the almost complete absence of regulation or ethical guidelines.

At risk of turning into “deepfake” machines, there is already a worrying history of such platforms releasing propaganda or outright lies, without accountability. Synthesia said it strengthened the company’s regulations this year after one of its avatars was associated with the spread of misinformation.

And of course, replacing human jobs with avatars is another source of concern. When asked about this, Avatar Tom simply said: “Human TV anchors bring unique qualities such as charisma, critical thinking and adaptability. So rest assured, I’m here to assist, not to take your place.”

So while human Mackenzie’s job seems safe for now, it may not be too long before that changes. – Bloomberg

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

   

Next In Tech News

Apple set to face fine under EU's landmark Digital Markets Act, sources say
Amazon CEO denies full in-office mandate is 'backdoor layoff'
Musk now says it's 'pointless' to build a $25,000 Tesla for human drivers
Google defeats lawsuit over gift card fraud
Russian court fines Apple for not deleting two podcasts, RIA reports
GlobalFoundries forecasts upbeat Q4 results on strong demand from smartphone makers
Emerson sharpens automation focus with offer for rest of AspenTech in $15 billion deal
Palantir shares surge to record as AI boom powers forecast raise
Netflix under tax fraud investigation as offices in France and Netherlands raided
Singapore's Keppel to buy Japanese AI-ready data centre

Others Also Read