YouTube is introducing earlier access to its YPP monetisation scheme with lower eligibility criteria. — AFP Relaxnews
In a bid to stand out from their competitors, social networks are no longer hesitating to open their wallets. YouTube has decided to simplify the conditions of access to its Partner Program in order to stimulate the creativity of its content creators.
YouTube intends to open up access to its YouTube Partner Program (YPP) to a larger number of users. And it is by modifying and simplifying the eligibility criteria that the platform hopes to attract new creators.
“Starting today, eligible creators will begin to be able to apply to YPP earlier – once they’ve met a threshold of 500 subscribers, three public uploads in the last 90 days, and either 3000 watch hours in the past year or 3M Shorts views in the last 90 days.
“These new partners will unlock access to fan funding features like channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their own products with YouTube Shopping,” YouTube explained in a blog post.
The platform has lowered its criteria to qualify for account monetisation through the YouTube Partner Program. Previously, creators needed to have 1,000 followers, 4,000 viewing hours or 10 million views in the Shorts category.
Boosting content creation and partnerships
YouTube is continuing its efforts to compete with rivals, especially TikTok. In particular, the platform offers more attractive returns for creators. These are good arguments to convince internet users to create content on the video-sharing platform, enticing them to move away from other social networks.
The new rules have already been rolled out in the US, the UK, Canada, Taiwan and South Korea. They will soon be coming to other countries where the YouTube Partner Program is already available.
The American web giant has also decided to simplify the conditions for accessing its YouTube Shopping affiliate program. This program enables creators to tag products in their videos and earn a commission if a viewer buys the product by clicking on the added link.
“For creators who are further in their YouTube journey, we’re expanding our YouTube Shopping affiliate program to all eligible US-based creators who are in YPP with over 20,000 subscribers.
“The affiliate program allows creators to feature products from other brands and creators in their content and be eligible for competitive commission rates on the sales of products tagged in their videos and Shorts,” explains YouTube. The platform reiterated its collaboration with over 50 brands, including Ulta Beauty, Sephora and Wayfair.
With these simplified conditions, YouTube hopes to boost content creation on the platform, and more content means more opportunities for paid partnerships with brands. – AFP Relaxnews
