Twitter challenger Threads struggles for traction

Threads went live on Apple and Android app stores in 100 countries at its launch, though it is not available in Europe because parent company Meta is unsure how to navigate the European Union's data privacy legislation. — Bloomberg

SAN FRANCISCO: After a wildly successful first few days, Threads popularity has waned in the weeks since Meta launched its challenge to Twitter, which lives on despite its problems.

The average amount of time people spend on Threads daily has plummeted more than 75% since the platform made a rock star debut on July 6, according to data from Sensor Tower, a market analysis firm.