Facebook and Instagram users in Europe could get ad-free subscription option, WSJ reports


Prices for mobile would be higher, at roughly €13 (RM64) a month, because Meta needs to account for commissions charged by the Apple and Google app stores on in-app payments, the newspaper said. — AP

LONDON: Meta plans to give Facebook and Instagram users in Europe the option of paying for ad-free versions of the social media platforms as a way to comply with the continent’s strict data privacy rules, the Wall Street Journal reported Tuesday (Oct 3).

The company wants to charge users about €10(US$10.50/RM49) a month to use Instagram or Facebook without ads on desktop browsers, the newspaper reported, citing unnamed people familiar with the proposal. Adding more accounts would cost €6 (RM29) each.

Prices for mobile would be higher, at roughly €13 (RM64) a month, because Meta needs to account for commissions charged by the Apple and Google app stores on in-app payments, the newspaper said.

Meta reportedly is hoping to roll out paid subscriptions in the coming months as a way to comply with European Union data privacy rules that threaten its lucrative business model of showing personalised ads to users.

Meta would give users the choice between continuing to use the platforms with ads or paying for the ad-free version, the WSJ said.

"Meta believes in the value of free services which are supported by personalised ads,” the company said in a statement to The Associated Press. "However, we continue to explore options to ensure we comply with evolving regulatory requirements. We have nothing further to share at this time.”

The EU's top court said in July that Meta must first get consent before showing ads to users - a ruling that jeopardises the company's ability to make money by tailoring advertisements for individual users based on their online interests and digital activity.

It's not clear if EU regulators will sign off on the plan or insist that the company offer cheaper versions. The newspaper said one issue regulators have is whether the proposed fees will be too expensive for most people who don't want to be targeted by ads. – AP

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Musk now says it's 'pointless' to build a $25,000 Tesla for human drivers
Google defeats lawsuit over gift card fraud
Russian court fines Apple for not deleting two podcasts, RIA reports
GlobalFoundries forecasts upbeat Q4 results on strong demand from smartphone makers
Emerson sharpens automation focus with offer for rest of AspenTech in $15 billion deal
Palantir shares surge to record as AI boom powers forecast raise
Tax fraud investigators search Netflix offices in Paris and Amsterdam, says source
Singapore's Keppel to buy Japanese AI-ready data centre
Tesla increases wages for staff at German gigafactory by 4%
Apple explores push into smart glasses with ‘Atlas’ user study

Others Also Read