US Cyber Monday online sales set to cross $12 billion as big discounts lure shoppers - report


FILE PHOTO Boxes ready to be delivered are seen during Cyber Monday at the Amazon fulfilment centre in Robbinsville Township in New Jersey U.S. November 28 2022. REUTERSEduardo MunozFile Photo

FILE PHOTO: Boxes ready to be delivered are seen during Cyber Monday at the Amazon fulfilment centre in Robbinsville Township in New Jersey, U.S., November 28, 2022. REUTERS/Eduardo Munoz/File Photo

(Reuters) - U.S. shoppers looking for steep discounts are set to boost Cyber Monday online sales to a record $12 billion to $12.4 billion, splurging on products like Barbie dolls and headphones, data from Adobe Analytics showed.

The midpoint of the range represents a jump of nearly 8%, better than Adobe's initial forecast of a 6.1% rise to $12 billion, easing concerns of a lackluster 2023 holiday shopping season.

Salesforce also predicted Cyber Monday online sales would grow in the high-single-digit percentage range, both globally and in the United States.

(Reporting by Juby Babu and Deborah Sophia in Bengaluru; Editing by Pooja Desai)

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