What if food labels displayed lower prices as the expiry date approaches?


Dynamic pricing powered by AI could help reduce food waste. — AFP Relaxnews

Various approaches for combating food waste have been tested around the world. The latest innovation hails from a startup that adjusts food prices according to expiry date. As inflation bites, this could be a win-win situation for consumers, who could manage their budget while limiting the environmental impact of their food consumption.

From stickers that change colour according to the ripeness of fruit and vegetables, an Instagram filter suggesting recipes to help use up food, baskets of unsold produce from the TooGoodToGo app, to the outright removal of best-before dates, a whole host of innovations have already been launched in an attempt to limit food waste.

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