‘Minecraft’ hunts revenue beyond gamers as industry growth slows


Bredin at the Microsoft Corp offices in Tokyo, Japan, on July 4, 2024. Mojang Studios is the maker of the popular virtual-world-building game Minecraft. — Bloomberg

The studio behind one of the world’s best-selling video games is seeking new revenue streams beyond gamers as growth in the sector slows.

Minecraft maker Mojang Studios is exploring partnerships in areas such as merchandising, education and content-streaming, according to its chief Åsa Bredin. That’s in addition to a Warner Bros-distributed movie adaptation, scheduled to premiere in April, and a Netflix series that’s also in the works.

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