Global smartphone market grew 6.5% in Q2, led by Samsung and Apple, IDC says


FILE PHOTO: An influencer poses with Samsung's new Galaxy S24 Ultra model phones offering AI functions at the Galaxy Unpacked event in San Jose, California, U.S. January 17, 2024. REUTERS/Loren Elliott/File Photo

(Reuters) - Global smartphone shipments rose 6.5% in the second quarter, driven by Samsung Electronics and Apple, preliminary data from IDC showed on Monday, but a full recovery in demand is yet to come around as it remained challenged in some markets.

WHY IT'S IMPORTANT

Global shipments grew for the fourth consecutive quarter, according to the research firm, as smartphone makers look to artificial intelligence to entice price-wary consumers and capture a larger market share.

KEY QUOTES

There is "lots of excitement" in the smartphone market, thanks to higher average selling prices and the buzz around gen AI smartphones, which are expected to capture 19% of the market this year, said Nabila Popal, research director with IDC's Worldwide Tracker team.

"As Apple and Samsung both continue to push the top of the market and benefit the most from the ongoing premiumization trend, many leading Chinese OEMs are increasing shipments in the low end in an attempt to capture volume share amid weak demand," Popal said, adding that the share of mid-range devices is challenged, as a result.

CONTEXT

Apple held its developer conference last month where it showcased new AI features for its iPhones powered by OpenAI's ChatGPT.

Samsung also held its Galaxy Unpacked event last week where it announced new models for its Galaxy fold and flip as well as new AI features.

BY THE NUMBERS

Samsung held the first spot with an 18.9% share of shipments in the second quarter, followed by Apple with a 15.8% share and Xiaomi with 14.8%.

(Reporting by Zaheer Kachwala in Bengaluru; Editing by Shilpi Majumdar)

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

   

Next In Tech News

Perplexity raising new funds at $9 billion valuation, source says
Trump Media reports $19 million loss in third quarter on TV streaming costs
Super Micro shares fall as server maker misses sales targets, annual filing uncertain
Apple set to face fine under EU's landmark Digital Markets Act, sources say
Amazon CEO denies full in-office mandate is 'backdoor layoff'
Musk now says it's 'pointless' to build a $25,000 Tesla for human drivers
Google defeats lawsuit over gift card fraud
Russian court fines Apple for not deleting two podcasts, RIA reports
GlobalFoundries forecasts upbeat Q4 results on strong demand from smartphone makers
Emerson sharpens automation focus with offer for rest of AspenTech in $15 billion deal

Others Also Read