Amazon adds chatbot for its sellers, boosting automation


FILE PHOTO: Amazon logo is seen near computer motherboard in this illustration taken January 8, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - Amazon.com announced on Thursday a new artificial intelligence application that it says will help its independent sellers with sales metrics, inventory maintenance and product advertising, among other things.

The move is part of a broader Big Tech effort to employ the technology for greater automation.

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