Why your pretty new homepage is probably a waste of money

Thanks to an explosion of image generators and other fancy new tools, the web has recently become chock-full of extremely pretty websites that do a terrible job of actually selling anything, Malewicz argued on Medium recently. — Photo by Christin Hume on Unsplash

Say you’re searching the web one day and you come across a truly beautiful website. The image is striking, the copy inspirational, the design meticulous. You could frame the thing and hang it above your couch. Are you likely to click and buy whatever that page is selling?

Not according to veteran designer and author Michal Malewicz, who has been designing websites for companies large and small for more than 20 years.